MUZE Hotel

German hotel chain with international presence.

After proposing a name, our task was to create a new brand identity for a hotel in Düsseldorf. This identity would also serve as the umbrella brand for the entire hotel chain in the future. The owners, as well as the hotels themselves, hold a profound affinity for the world of art. Our goal in designing the brand identity was to reflect this artistic bond. The logo’s refined copper lines imbue a sense of timeless allure, embracing a touch of patina, while the bohemian brushstrokes and collages create a unique harmony. In developing the brand identity’s elements, we also ensured their seamless integration with the diverse works of multiple artists at each hotel.