Dean’s College Hotel

Brand Strategy and Brand Identity

Welcome to Dean’s College Hotel – an exciting fusion of a college and a hotel. Its primary target audience consists of foreign students studying in Pest and digital nomads from around the world.

Our task encompassed the entire process, starting from naming, crafting the brand strategy, to shaping the brand identity. For the college hotel, we proposed the central figure of the Dean, who not only defines the brand’s visual presence but also its overall communication. Finding the balance between the youthful nature of the target audience and the Dean’s understated elegance proved to be an exhilarating challenge. The vibrant, vivid colors and brushstrokes harmoniously align with the emblem reminiscent of Picasso, representing the essence of the Dean.