SZUNO

The True Pearl Foundation’s own-brand product, SZUNO, underwent a remarkable transformation with our assistance. Rethinking the brand strategy, brand identity, web design, image film production, professional photography, and organizing the press conference were all part of the project.

The new logo retains its enchanting, whimsical charm while embracing a more sophisticated and contemporary aesthetic. The bird featured in the logo symbolizes the freedom when one’s talent determines their future rather than their circumstances. The hot air balloon gracefully adorning the bird’s back serves as a reminder of SZUNO’s mission to empower individuals in their pursuit of freedom.